Περίληψη:
This paper begins by analyzing contemporary figures of the tourism industry in international level and in country level for Greece. Then, the paper continues by analyzing the different forms of alternative tourism and more specifically MICE and conference tourism and the characteristics that differentiate it from the other alternative forms. Finally, a case study and a survey are conducted in order to draw original conclusions. The research is conducted in order to prove the significance of event planning for the promotion and enhancement of local economy through special interest tourism.