Browsing Διπλωματικές εργασίες by Author "Theocharidis, Anastasios-Ioannis"

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Browsing Διπλωματικές εργασίες by Author "Theocharidis, Anastasios-Ioannis"

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  • Theocharidis, Anastasios-Ioannis; Θεοχαρίδης, Αναστάσιος-Ιωάννης (Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2018-03)
    Social media offer increasing potential for marketers to connect their consumers online. The thesis investigates factors affecting Greek consumers‘ acceptance of social media marketing in the hotel industry. An online ...