Browsing Διπλωματικές εργασίες by Keyword "Action plan"

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Browsing Διπλωματικές εργασίες by Keyword "Action plan"

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  • Margariti, Annika; Μαργαρίτη, Αννίκα (Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2018-03)
    The aim of this thesis was to evaluate the marketing strategy of Pyrgos Hotel, a boutique privately owned hotel in Mytilene, Lesvos. The theoretical part of this thesis presents an overview of hotel marketing. Especially, ...