Σιδηροπούλου, Σεβαστιανή
(Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2014-06)
The main target of the businesses, which belong to the retail sector, is to increase the
number of their customers and keep them as satisfied as possible. The key to achieve
and keep the levels of their customers’ loyalty ...