Margariti, Annika; Μαργαρίτη, Αννίκα
(Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2018-03)
The aim of this thesis was to evaluate the marketing strategy of Pyrgos Hotel, a boutique privately owned hotel in Mytilene, Lesvos. The theoretical part of this thesis presents an overview of hotel marketing. Especially, ...