The role of the concierge in improving guest’s experience and revenue metrics

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dc.contributor.advisor Fragidis, Garyfallos
dc.contributor.advisor Φραγκίδης, Γαρύφαλλος
dc.contributor.author Sarigiannakis, Vasileios
dc.contributor.author Σαρηγιαννάκης, Βασίλειος
dc.date.accessioned 2019-05-08T11:07:40Z
dc.date.available 2019-05-08T11:07:40Z
dc.date.issued 2019-04
dc.identifier.uri http://apothesis.teicm.gr/xmlui/handle/123456789/3904
dc.description Το πλήρες κείμενο της εργασίας ΔΕΝ είναι διαθέσιμο el
dc.description.abstract Ever since the medieval years, hospitality establishments offered services to fulfill the needs and experiences of their guests and visitors through innovative concierge or personalized services. How important do you think that the role of a concierge is in building a customer‘s loyalty? What means can ―the keeper of the keys‖ use to build revenue for the hotel? Can a concierge be used as a useful marketing tool? Is the future of concierges in imminent danger of being replaced by technology? This thesis will advance the framework through a case study to determine the role of the concierge in the current hospitality industry, examine the role of technology and how it will affect the role of the concierge and finally whether guest relations is the key to offer great experiences and quality service in order to build revenue in the touristic product. The purpose of this research is to analyze, first, how and why customers in luxury resorts seek concierge services and, second, how these services are and will be applied in the luxury hotels. Consequently, we will present the benefits of a satisfied customer. The methodology is based on a case study, using both primary and secondary sources. en
dc.format.extent 90 el
dc.language.iso el el
dc.publisher Τ.Ε.Ι. Κεντρικής Μακεδονίας el
dc.rights Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 4.0 Διεθνές
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/deed.el
dc.subject ΞΕΝΟΔΟΧΕΙΑ – ΜΑΡΚΕΤΙΝΓΚ el
dc.subject.ddc 647.940688 el
dc.title The role of the concierge in improving guest’s experience and revenue metrics en
dc.type Διπλωματική εργασία
dc.contributor.department Σχολή Διοίκησης και Οικονομίας, Τμήμα Διοίκησης Επιχειρήσεων el
dc.contributor.master MBA in Hospitality & Tourism el
dc.heal.publisherID teiser
dc.subject.keyword Μάρκετινγκ el
dc.subject.keyword Ξενοδοχειακό μάρκετινγκ el
dc.subject.keyword Marketing el
dc.subject.keyword Innovative concierge el
dc.subject.keyword Personalized services el
dc.subject.keyword Customer‘s loyalty el
dc.subject.keyword Hospitality industry el


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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 4.0 Διεθνές Except where otherwise noted, this item's license is described as Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 4.0 Διεθνές