Rural tourism lodgings' websites: a comparative study among Mediterranean countries

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dc.contributor.author Vrana, Vasiliki
dc.contributor.author Zafiropoulos, Kostas
dc.date.accessioned 2015-06-25T12:16:21Z
dc.date.available 2015-06-25T12:16:21Z
dc.date.issued 2009
dc.identifier.issn
dc.identifier.other http://www.inderscienceonline.com/doi/abs/10.1504/IJTP.2009.023275 el
dc.identifier.uri http://apothesis.teicm.gr/xmlui/handle/123456789/1486
dc.description.abstract Internet is viewed as a cost-effective, flexible way of doing business. Websites can enable rural tourism lodgings to access markets quickly and to become international. The objective of the study is to quantitatively analyse the websites of rural tourism lodgings in terms of interactivity, navigation and functionality (site design characteristics) as well as site marketing practices on the internet. The study also investigates variations of websites in design and use of marketing elements among Mediterranean countries in Europe. The paper concludes that rural tourism lodgings do not take full advantage of the emerging marketing opportunities in the global marketspace. en
dc.format.extent 18 el
dc.language.iso en el
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/ *
dc.title Rural tourism lodgings' websites: a comparative study among Mediterranean countries en
dc.type Άρθρο σε επιστημονικό περιοδικό el
dc.identifier.doi 10.1504/IJTP.2009.023275
dc.publication.category Απαγόρευση δημοσίευσης - Βιβλιογραφική αναφορά el
dc.relation.journal International Journal of Tourism Policy;Vol. 2, Iss. 1-2
dc.subject.keyword Rural lodgings el
dc.subject.keyword Websites el
dc.subject.keyword Functionality el
dc.subject.keyword Navigation el
dc.subject.keyword Interactivity el
dc.subject.keyword Marketing el
dc.subject.keyword Mediterranean el
dc.subject.keyword Rural tourism el
dc.subject.keyword Internet el


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Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές