Associations between USPs and design characteristics of mediterranean countries' websites

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dc.contributor.author Vrana, Vasiliki
dc.contributor.author Zafiropoulos, Kostas
dc.date.accessioned 2015-06-15T21:55:01Z
dc.date.available 2015-06-15T21:55:01Z
dc.date.issued 2011-09-20
dc.identifier.other http://www.tandfonline.com/doi/abs/10.1080/19368623.2011.605036 el
dc.identifier.uri http://apothesis.teicm.gr/xmlui/handle/123456789/1304
dc.description.abstract Today's process of globalization has urged countries to brand themselves like corporations. The Internet is a valuable tool in this process. Unique Selling Propositions (USPs) are a part of a company's strategy and contribute to their sales. This article attempts to investigate whether efficient selling propositions' usage is associated with efficient websites' structure and design. It analyzes branding elements and explores possible associations among design characteristics and USP delivery. The research focuses on websites of Mediterranean countries. Results show that most websites do not effectively deliver a USP. On the contrary, brand-building components of the websites orchestrate effectively clear targeting and are delivering messages to target markets. en
dc.format.extent 25 el
dc.language.iso en el
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/ *
dc.title Associations between USPs and design characteristics of mediterranean countries' websites en
dc.type Άρθρο σε επιστημονικό περιοδικό el
dc.identifier.doi 10.1080/19368623.2011.605036
dc.publication.category Απαγόρευση δημοσίευσης - Βιβλιογραφική αναφορά el
dc.relation.journal Journal of Hospitality Marketing & Management;Vol. 20, Iss. 7
dc.subject.keyword USP, country branding, Mediterranean countries, website design characteristics, targeting market, selling points el
dc.subject.keyword USP el
dc.subject.keyword Country branding el
dc.subject.keyword Mediterranean countries el
dc.subject.keyword Website design characteristics el
dc.subject.keyword Targeting market el
dc.subject.keyword Selling points el


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Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές