Πλοήγηση ανά Συγγραφέα "Theocharidis, Anastasios-Ioannis"

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Πλοήγηση ανά Συγγραφέα "Theocharidis, Anastasios-Ioannis"

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  • Factors influencing consumers’ acceptance of social media marketing in the hotel industry 
    Theocharidis, Anastasios-Ioannis; Θεοχαρίδης, Αναστάσιος-Ιωάννης (Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2018-03)
    Social media offer increasing potential for marketers to connect their consumers online. The thesis investigates factors affecting Greek consumers‘ acceptance of social media marketing in the hotel industry. An online ...
  • A Network Analysis of Greek Tech Blogs: A lonely road 
    Kydros, Dimitrios; Vrana, Vasiliki; Theocharidis, Anastasios-Ioannis (2014-01)
    Technology ranks second among the top topics on blogging. However, little research effort has been devoted to investigating “tech” blogs while it is interesting to provide insights on their network, as they may have strong ...