Πλοήγηση ανά Συγγραφέα "Kotzaivazoglou, Iordanis"

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Πλοήγηση ανά Συγγραφέα "Kotzaivazoglou, Iordanis"

Ταξινόμηση κατά: Σειρά: Αποτελέσματα:

  • Family business internationalisation through a digital entry mode 
    Plakoyiannaki, Emmanuella; Stavraki, Georgia; Kotzaivazoglou, Iordanis (2014)
    Purpose – The purpose of this paper is to contribute to the emerging literature stream of family business (FB) internationalisation. Its purpose is twofold: first, to provide empirical evidence on the motives, facilitators ...
  • Political marketing in the Greek context: does market orientation exist? 
    Kotzaivazoglou, Iordanis (2011-05-01)
    The purpose of this paper is twofold: (1) to investigate whether and to what extent the two major parties in Greece, ND and PASOK, are market-oriented, and (2) to examine how effectively the two existing political market ...