New trends and opportunities for E-marketing in tourism businesses



Show simple item record

dc.contributor.advisor Fragidis, Garyfallos
dc.contributor.advisor Φραγκίδης, Γαρύφαλλος Artzanidis, Georgios Αρτζανίδης, Γεώργιος 2019-07-03T06:10:20Z 2019-07-03T06:10:20Z 2019
dc.description Το πλήρες κείμενο της εργασίας ΔΕΝ είναι διαθέσιμο el
dc.description.abstract This dissertation was developed as a part of the completion of the postgraduate study program in Hospitality and Tourism in the Department of Business Administration of the Technological Educational Institution of Central Macedonia. The purpose of this dissertation is to examine the way in which tourism businesses can predict new tourism trends in e-marketing and adopt them before their competitors in order to develop competitive advantage at the least possible risk. In order to achieve the objectives of the dissertation, we reviewed at the beginning the literature and the business practice with regard to the basic strategies and techniques of E-marketing in the tourism sector, emphasis was given to some recent development with regard to Search Engine Marketing, Viral Marketing, E-mail Marketing, Marketing through the use of Social Media, as well as exclusive E-marketing tourism techniques. In order to identify the emerging trends in e-marketing in the tourism sector, we employed the Gartner Hype Cycle as a method that shows in a graphical representation the development, the evolution and the maturity of marketing technologies. This way we identified five emerging trends in e-marketing that are considered already mature and they can be implemented currently and exploited by the tourism businesses. These trends refer to advocacy marketing, content marketing and native marketing, as well as to the technologies related to personalization marketing and social analytics. We explain the characteristics of all these marketing trends and techniques and examine their potential impact in tourism. en
dc.format.extent 63 el
dc.language.iso el el
dc.publisher Τ.Ε.Ι. Κεντρικής Μακεδονίας el
dc.rights Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 4.0 Διεθνές
dc.subject.ddc 658.84 el
dc.title New trends and opportunities for E-marketing in tourism businesses el
dc.type Διπλωματική εργασία
dc.contributor.department Σχολή Διοίκησης και Οικονομίας, Τμήμα Διοίκησης Επιχειρήσεων el
dc.contributor.master MBA in Hospitality & Tourism el
dc.heal.publisherID teiser
dc.subject.keyword Μάρκετινγκ el
dc.subject.keyword Ξενοδοχειακό μάρκετινγκ el
dc.subject.keyword Ψηφιακό μάρκετινγκ el
dc.subject.keyword Tourism businesses el
dc.subject.keyword E-marketing el

Files in this item

This item appears in the following Collection(s)

Show simple item record

Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 4.0 Διεθνές Except where otherwise noted, this item's license is described as Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 4.0 Διεθνές