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1. Πτυχιακές και Διπλωματικές Εργασίες
2. Ερευνητικές - Επιστημονικές Δημοσιεύσεις του Ακαδημαϊκού Προσωπικού
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Factors influencing consumers’ acceptance of social media marketing in the hotel industry
Theocharidis, Anastasios-Ioannis
;
Θεοχαρίδης, Αναστάσιος-Ιωάννης
(
Τ.Ε.Ι. Κεντρικής Μακεδονίας
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2018-03
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Theocharidis, Anastasios-Ioannis (1)
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Consumer‘s acceptance (1)
Digital marketing (1)
Social media marketing (1)
Structural Equation Modeling (1)
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2018 (1)