Browsing by Advisor "Tsourela, Maria"

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Browsing by Advisor "Tsourela, Maria"

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  • Nedos, Charalampos; Νέδος, Χαράλαμπος (Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2018-03)
    Modern Tourism can be defined as the social phenomenon of people’s temporary transfer, from their permanent residence to somewhere else, in order to satisfy leisure or business desires and needs. According to its economic ...
  • Tsougkari, Andromachi; Τσούγκαρη, Ανδρομάχη (Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2018-02)
    The case of sharing economy (Airbnb) is investigated in this research, the purpose of this dissertation aims to investigate on “consumer’s perception of benefits brought from Airbnb comparing to the hotels in Greece”. This ...
  • Athianou-Gkogka, Konstantina; Αθιανού Γκόγκα, Κωνσταντίνα (Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2019-04)
    The objective of this thesis was to examine the thoughts and prejudices CouchSurfing evoke in people who had not previously heard of CouchSurfing. Additionally, the views expressed by people who had previously heard about ...
  • Barinov, Evgenios (Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2019)
    This study describes the subject “The role of tourism marketing and its using in Hotel Industry”. As it is known in the last few years there has been a growing interest in tourism marketing. According to many sources, the ...
  • Spyrantis, Pavlos; Σπυράντης, Παύλος (Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2019)
    Ο βασικός σκοπός αυτής της εργασίας είναι η διείσδυση στις Βασικές λειτουργίες του μάρκετινγκ στον τουριστικό τομέα, δηλαδή τον τρόπο με τον οποίο συνδέονται τα μέσα κοινωνικής δικτύωσης και η χρήση τους στον τουριστικό ...
  • Margariti, Annika; Μαργαρίτη, Αννίκα (Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2018-03)
    The aim of this thesis was to evaluate the marketing strategy of Pyrgos Hotel, a boutique privately owned hotel in Mytilene, Lesvos. The theoretical part of this thesis presents an overview of hotel marketing. Especially, ...
  • Grammatikopoulou, Georgia; Γραμματικοπούλου, Γεωργία (Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2018-01)
    Due to nowadays extreme pace of technological evolution, the presence of the Internet of Things (IoT) is already a reality. It concerns the innovative technology that supports ‘smart’ objects and devices to be connected ...